Politics

Rob Alleyne at Ipsos ASI looks at the increasing number of brands choosing to target marketing campaigns specifically at women and highlights that there are a few key factors that need to be considered.

Simon Atkinson discusses in The Huffington Post whether Europe has ever been an important issue for voters.

On the day that MSPs debate proposals to lower drink drive limits in Scotland, our poll reveals that a majority of the public support a reduction of those limits.

Jane Eunson and Lorraine Murray on the moral acceptability of using financial incentives to change behaviour.

Louise Brice in Brand Republic looks at why being able to spot and ride the wave of a new trend is both very difficult and yet extremely profitable if you get it right.

One in four supporters have deserted the nationalist cause in 2012 writes Mark Diffley in the New Statesman.

Mr Cameron is the most popular leader, though the Conservative party is still the least popular party, according to the latest Ipsos poll.

Post-conferences the gap between Labour and the Conservatives has remained the same, though the Liberal Democrats are down four points, according to the latest poll from Ipsos.

Despite today's GDP figures showing that the UK has emerged from the double dip recession, half of the public (52%) still consider the economy to be among the most important issues facing Britain today,