Politics

Sir Robert Worcester examines how floating voters are much more likely to vote based on image rather than issues.

Ipsos's February Issues Index shows that the economy remains the most important issue facing the country today, as has been the case since September 2008.

Dr Roger Mortimore explores how an older, more middle class Britain is giving David Cameron a chance to reach Downing Street

Whoever wins the election, and whatever the next regime has in store for public services, one key issue will remain our young people, says Ben Page, Chief Executive, Ipsos.

Ipsos Scotland conducted an evaluation of user experiences and perceptions of the `Smokeline' stop-smoking telephone advice service, to help inform the future development of the service. Commissioned by NHS Health Scotland, the evaluation comprised a quantitative Interactive Voice Recognition (IVR) survey of `Smokeline' callers, a series of follow-up qualitative telephone interviews with IVR respondents, and a mystery shopping exercise.

The research with Citizens Advice Bureau clients aimed to review perceptions of the organisation as a whole, as well as different aspects of its service provision.

Ipsos's January Political Monitor (carried out by telephone between 26-28 January among 1,001 British adults aged 18 and over) shows, across those certain to vote, a sharp swing back to Labour.

Ipsos's January Political Monitor (carried out by telephone between 26-28 January among 1,001 British adults aged 18 and over) shows that Economic optimism for the next year has improved on last month.

Sir Robert Worcester examines why it's far too early to call the result of the election and the different issues that will be key to the result.