The latest Ipsos Political Pulse, conducted between 8-12 May 2026 among 2,191 British adults in conjunction with ITV/Peston, reveals a challenging landscape for the current government, with low favourability for Prime Minister Keir Starmer and a significant shift in public expectations regarding Reform UK leader Nigel Farage.
The long-threatened launch of attacks on Afghanistan has done nothing to weaken British support for participation in military action, or to dent support for the way Tony Blair and George W Bush are handling the situation.
British people are suspicious of globalisation - and sympathetic towards the anti-globalisation protesters of Seattle and Genoa - according to surprise new research findings.
The British General Election of 2001 surprised few in its outcome, but almost everybody was surprised by the scale of the fall in turnout. While this is primarily of concern to those in the political world, it may also have wider lessons for companies in general as case study in apparent failure in marketing. In a paper delivered at the Research Show on 2 October 2001, Jessica Elgood and Roger Mortimore of MORI's Political Research team drew on a wide range of polling data surrounding the election to draw lessons from the election. Most of the data is set out, and discussed in detail, in Sir Robert Worcester and Roger Mortimore's newly published book on the election, Explaining Labour's Second Landslide (Politico's Publishing, 2001).
In a new poll of Members of Parliament commissioned by MORI, it was found that 40% of MPs use Guardian Unlimited, far ahead of its nearest competitor, making it the most popular newspaper website among politicians. It was also found that almost half (49%) of Labour MPs turned to Guardian Unlimited as their online newspaper of choice.
The first measurements of British public opinion on the terrorist attack on the USA, and the appropriate response to it, are now beginning to be published. MORI's poll for the News of the World [British Reaction To Attacks On America], conducted on Friday evening and published on Sunday, was (as far as we know) the first; ICM in the Guardian followed on Tuesday. There was a Gallup poll conducted in 30 countries over the same weekend, and a separate Gallup poll for the Telegraph, conducted on the 17th-18th September.
Political Attitudes in Great Britain for August 2001, including questions on the Conservative leadership election and on attitudes to private sector provision of public services
