Research study conducted for The Times Newspaper - published 30 October 1997
MORI interviewed a representative quota sample of 1,772 adults aged 18+ at 166 sampling points across Great Britain between 24-27 October 1997.
The power of public opinion was vividly demonstrated recently in Britain by an event which grabbed the attention of the entire world. Princess Diana, an icon of our time with probably the highest awareness level of anyone in the world, was killed in a car crash and at the age of 36, struck down in the prime of life. Her life was measured in the thousands of extra copies of magazines and newspapers in every language published, when she was the cover picture. Her death became a world-wide public event, with millions who had never met her feeling a personal bereavement.
Although previous surveys of MPs have generally found greater support for corporate community investment (CCI) among Labour MPs, this year's research shows that support for CCI within Conservative ranks is growing too. Last year a mere 7% of Conservative MPs thought companies did not pay enough attention to their social responsibilities in comparison to 85% of Labour MPs. Today 83% of Labour MPs and 27% of Conservative MPs agree with this viewpoint. Overall, 94% of Labour MPs and 71% of Conservatives believe there is a greater role for industry to play in the community.
Research study conducted for The Times Newspaper
MORI interviewed a representative quota sample of 1,758 adults aged 18+ at 163 sampling points across Great Britain between 21-25 August 1997.
Political Attitudes in Great Britain for June 1997. Research study conducted for The Times 20-23 June 1997 containing questions on economic optimism, issues facing Britain, satisfaction with party leaders and voting intention.
Profile of voters and how they voted in the 1997 election by age, gender, social class, housing tenure, region, newspaper readership, ethnicity, trade union membership, etc