Quantitative

Towards a new understanding of brand choice | Ipsos
Brands Publication

Pictures speak louder than words: Towards a new understanding of brand choice

Using metaphor elicitation to gain a truer consumer-centric measure of influence.
GP Patieent Survey July 2017
Quantitative Publication

Latest GP Patient Survey Results Released

The latest GP Patient Survey (GPPS) results have now been published.
GP Experiences and Opinion Monitoring
Public Health Publication

GP Experiences and Opinion Monitoring

The Royal College of General Practitioners (RCGP) commissioned Ipsos to conduct a survey with GPs into their current experience of working in general practice.