Reputation

Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.

A corporate communications perspective.

How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.

Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and tell us how they are responding to a changing communications landscape.

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

Welcome to the latest briefing from the Ipsos Reputation Council.

Established in 2009, the Ipsos Reputation Council brings together senior communicators from some of the most respected corporations in the world.

On December 12th the UK will host the first December election since 1923. The Ipsos MPs Survey offers some clues on what issues will be top of mind for MPs post-election and in the new parliament.

Gambling companies are facing an increasingly cynical atmosphere in the UK. Lawmakers, the general public, and wider stakeholders are questioning the integrity of the industry's business model and challenging the societal licence to operate in its current format. What can communicators within the sector do to proactively build trust in the industry, and how can this improve its reputation?