Reputation

In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.

Research conducted by Ipsos on behalf of the British Council finds that the UK continues to be the most attractive country overall among young people in the G20

Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.

Jamie Talmage explores why plans to ban insurers from overcharging loyal customers will be welcomed by many.

A corporate communications perspective.

How do you prepare for a crisis like no other? What unifies companies that survive and thrive when disaster strikes? One thing is clear, the role of corporate communicators in building resilience has come into sharp focus in 2020.

Welcome to the latest edition from the Ipsos Reputation Council. Our fourteenth sitting involves 150 senior communicators in 19 countries – making this a truly international view. In this report, our Council members explore the newest thinking and practice in corporate reputation management and tell us how they are responding to a changing communications landscape.

Global concern over environmental issues has intensified recently. Ipsos research alone shows that 71% of global consumers agree that single-use plastic products should be banned as soon as possible. The backlash against plastic is on – and for brands with plastic in their supply chain, this represents both a reputational threat and an opportunity …

Welcome to the latest briefing from the Ipsos Reputation Council.