Reputation

ESG (Environmental, Social, Governance) has become increasingly important in the consumer sector. Ipsos’ latest survey of business journalists shows that the higher companies are rated on their ESG credentials, the better their overall reputation.

As the volume of misinformation and fake news continues to rise, trust in media and social media companies is as crucial as it has ever been. Drawing on recent global research on the levels of trustworthiness of both the media and social media sectors, and what attributes are driving opinions - we help these sectors think about what they can do about it.

At a recent webinar, Ipsos Corporate Reputation shared the latest findings and insights on the ever-growing importance of ESG (Environmental, Societal, Governance) for the financial services sector and why it is so important and relevant to stay engaged with ESG for businesses. The webinar explored what this means for the future direction and stakeholder expectations for the industry, and why the role of the corporate communicator is of upmost importance.

The share of the public who feel that oil and gas companies are trustworthy has improved +3 points since 2018. Ipsos data suggests there has been a “business bounce” on trust: since the COVID-19 pandemic…

In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.

There is a large variation in how well different sub-sectors’ efforts to address ESG issues are viewed amongst stakeholders. Supermarkets rank in top place for MPs (47%) and business journalists (38%), while FMCGs rank much lower for MPs (12%) than for business journalists (31%), and fashion ranks among the worst for both MPs (7%) and business journalists (10%).

In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.

Research conducted by Ipsos on behalf of the British Council finds that the UK continues to be the most attractive country overall among young people in the G20

Findings from a new ESG module on the Ipsos surveys of MPs and business journalists show a direct relationship between ESG performance and business success.