Sports

Sports, holidays, politics … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.

Across 33 countries people see the event as having a positive unifying effect and inspiring future generations

New polling from Ipsos explores attitudes toward Video Assistant Referee (VAR) technology.

New polling ahead of the men's FA Cup Final explores attitudes towards the FA Cup

Ipsos UK are leading a consortium with NPC (New Philanthropy Capital) and Sheffield Hallam’s Advanced Wellbeing Research Centre (AWRC) to evaluate and learn from Sport England’s long-term partnership and investment into 125 long-term Partners.

The work seeks to evaluate and learn about the effectiveness of systemic change contributing to Sport England’s 10-year Uniting the Movement strategy to improve access to sport and physical activity.

Beyond Likeability to What Actually Worked

As 2023 comes to an end, Ipsos asked the British public to look forward to what 2024 could bring. From a general election, to a general strike, heatwaves to aliens, what has next year got in store for us?

A recent survey by Ipsos Observer shows the public's perceptions of English rugby very greatly between the men's and women's games.

Ipsos researcher and Fulham FC left back, Tia Foreman, explores the effectiveness of the 2023 Women's World Cup advertising and how brands can make the most of their sponsorship.