Sports


Sports Survey

2 in 5 expect Lionesses to bring football home again – though an equal share say men’s team has shown better skills in the past two years

Polling by Ipsos ahead of the 2023 FIFA Women's World Cup reveals that the Lionesses are the favourites to win among British football fans
Sports Survey

2 in 3 British football fans support the usage of VAR in football

British football fans surveyed would be more likely to support VAR if a time limit were to be introduced to make a decision according to a new Ipsos survey.
Advertising Publication

These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos

Ipsos analysed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.
Politics Survey

NHS Staff top Santa’s ‘nice list’ for third year in a row

Who makes Ipsos' 2022 naughty and nice lists?
Sports Survey

Active Lives Children and Young People Survey 2021-22

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2021-22. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategy of the Department for Digital, Culture, Media and Sport (DCMS).
Sports Survey

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be playing the Qatar World Cup Final according to a new Global survey from Ipsos with just 6% believing England will be involved.
Sports Survey

Nearly half of UK adults say they watched, followed online, or were involved in an event for the Birmingham 2022 Commonwealth Games

New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).

Sports Survey

Almost two-thirds of football fans more interested in watching women’s football following Lionesses success

2 in 5 members of the general public and two thirds of football fans say the Women’s Euros has made them more interested in watching UK women’s football in the future
Sports Survey

More than 1 in 4 football and rugby union fans think not enough being done to prevent concussions in the professional game

With the impacts of concussion in professional sport becoming increasingly clear, do the public think enough is being done to tackle the problem?