Sports

Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.

18.06.26

Sports Survey

Active Lives Children and Young People Survey 2021-22

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2021-22. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategy of the Department for Digital, Culture, Media and Sport (DCMS).

08.12.22

Ipsos | Global Advisor | FIFA World Cup 2022

Sports Survey

More than half of adults across 34 countries plan to watch the 2022 FIFA World Cup

Brazil and Germany are most widely expected to be playing the Qatar World Cup Final according to a new Global survey from Ipsos with just 6% believing England will be involved.

11.11.22

Sports Survey

Nearly half of UK adults say they watched, followed online, or were involved in an event for the Birmingham 2022 Commonwealth Games

New research published by Ipsos for the Department for Digital, Culture, Media, and Sport (DCMS).

02.09.22

Sports Survey

Almost two-thirds of football fans more interested in watching women’s football following Lionesses success

2 in 5 members of the general public and two thirds of football fans say the Women’s Euros has made them more interested in watching UK women’s football in the future

01.08.22

Sports Survey

More than 1 in 4 football and rugby union fans think not enough being done to prevent concussions in the professional game

With the impacts of concussion in professional sport becoming increasingly clear, do the public think enough is being done to tackle the problem?

06.05.22

Sports Survey

Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England

Our latest 2020/2021 Active Lives Adult Survey (Nov-20/Nov-21) for Sport England shows Activity levels are beginning to increase in the wake of the significant fall in activity levels caused by coronavirus (Covid-19) pandemic restrictions.

29.04.22

Sports Survey

More than two-thirds of football fans in Britain think racism is a problem in the sport

49% of cricket fans say there is a problem with racism in cricket while just 31% of rugby union fans say there is a problem with racism in rugby union

28.04.22

Sports Survey