Sports


Sports Survey

Coca-Cola Most Recognised World Cup Sponsor

As England tries to forget their team's customary exit on penalties, and the World Cup draws to a close, Coca-Cola is emerging as the brand most associated with the global football tournament, according to new research from Ipsos.
Sports Survey

History Matters

The Ipsos poll, commissioned by the History Matters — Pass It On shows 73% of UK residents are interested in history while 59% are interested in sport in general, and around half (48%) express an interest in football.
Sports Survey

World Cup Penalty Shoot Out

England captain David Beckham is the England football team's most trusted penalty scorer, according to new research from Ipsos. The survey, from the company's i:omnibus service, asked who should take a win-or-lose last penalty in a World Cup final penalty shoot-out.
Sports Survey

Arts Organisations Go Digital

Ipsos's third wave of online research among the arts community, on behalf of London Calling Arts, has revealed a strong desire for the arts to seek ways of working with digital technologies.
Sports Survey

Over Half Of Britain Has No Idea When Food Comes Into Season

New research from Gardeners' World magazine exposes the nation's lack of knowledge of British food seasonality. The magazine asked over 1,000 adults when a range of ten quintessential British fruits or vegetables came into season, but worryingly discovered that on average 63% of respondents didn't have a clue.
Sports Survey

Britain Lags Behind On Mobile Internet

One in three (33%) British mobile phone users want to surf the web on their mobile phones, but only if it is like the true Internet environment. To date only one in ten (11%) British mobile users have browsed the Internet on a mobile, compared to over one in four (28%) world wide*, according to new research commissioned by InfoGin, a leading pioneer in the field of web to mobile content adaptation. The survey of 900 mobile users, conducted by Ipsos, indicates that despite clear consumer demand, UK mobile operators have not put enough focus on enabling true web browsing on mobile phones.
Sports Survey

Era Survey - A Passion For The Past

A nationwide survey published this week by the National Trust asked people to imagine that they could travel back in time and select their 'dream date' from a selection of historical characters portrayed by well-known actors and actresses, their ultimate romantic hideaway from a selection of six period properties and most attractive dress from a series of six distinctive costumes from the past.
Sports Survey

Fixed Odds Betting Terminals

Assessing the effectiveness of the Code of Practice for Fixed Odds Betting Terminals, and the individual elements within it, in providing protection against problem gambling.
Sports Survey

Trust In Online Resources

More people use the internet than do not, and half (49%) say they know at least a fair amount about the world wide web, according to new research from MORI. The project, for the Common Information Environment (CIE) group, found the reputation of an organisation and the trustworthiness of the content of websites are important factors in determining people's attitudes towards online information resources.