New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
England captain David Beckham is the England football team's most trusted penalty scorer, according to new research from Ipsos. The survey, from the company's i:omnibus service, asked who should take a win-or-lose last penalty in a World Cup final penalty shoot-out.
Ipsos's third wave of online research among the arts community, on behalf of London Calling Arts, has revealed a strong desire for the arts to seek ways of working with digital technologies.
New research from Gardeners' World magazine exposes the nation's lack of knowledge of British food seasonality. The magazine asked over 1,000 adults when a range of ten quintessential British fruits or vegetables came into season, but worryingly discovered that on average 63% of respondents didn't have a clue.
One in three (33%) British mobile phone users want to surf the web on their mobile phones, but only if it is like the true Internet environment. To date only one in ten (11%) British mobile users have browsed the Internet on a mobile, compared to over one in four (28%) world wide*, according to new research commissioned by InfoGin, a leading pioneer in the field of web to mobile content adaptation. The survey of 900 mobile users, conducted by Ipsos, indicates that despite clear consumer demand, UK mobile operators have not put enough focus on enabling true web browsing on mobile phones.
A nationwide survey published this week by the National Trust asked people to imagine that they could travel back in time and select their 'dream date' from a selection of historical characters portrayed by well-known actors and actresses, their ultimate romantic hideaway from a selection of six period properties and most attractive dress from a series of six distinctive costumes from the past.
Assessing the effectiveness of the Code of Practice for Fixed Odds Betting Terminals, and the individual elements within it, in providing protection against problem gambling.
More people use the internet than do not, and half (49%) say they know at least a fair amount about the world wide web, according to new research from MORI. The project, for the Common Information Environment (CIE) group, found the reputation of an organisation and the trustworthiness of the content of websites are important factors in determining people's attitudes towards online information resources.
A recent survey, conducted by MORI for argos.co.uk shows half of the population (49%) find Christmas shopping stressful. Whilst not as high as divorce/separation (78%), moving house (77%), and preparing for a driving test or other exam (70%), Christmas shopping is stressful to a higher proportion than going to the dentist (43%) or preparing to go on holiday (36%).
The 2004 Holiday Survey conducted by MORI for ABTA has found that the internet is now firmly established as a booking tool for holidays. One in five (19%) holidaymakers now book their package holiday online — six times the number that were doing so in the year 2000.
