New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
The first major research for five years on museum visiting and satisfaction levels has been published by the Museums, Libraries and Archives Council (MLA). The MORI research found that more than a third of adults aged fifteen or over visited a museum and/or art gallery in the past year (37%) — more than visited a theme park (23%) or attended the theatre (33%) or a live sporting event (28%).
At the end of May, Objective Productions asked MORI to conduct a reputable survey among the British public in order to identify which current comedians are the Nation's favourites — for a series of TV programmes on Five commencing 3rd October.
A recent MORI survey reveals the pivotal role that the countryside plays in the life of the British public. The majority of British adults believe that being able to visit the countryside from time to time is important to their quality of life. For one in ten adults, visiting the countryside is not an optional extra, but is crucial to their quality of life.
MORI conducted a survey for the Live Music Forum, to establish just how much live music is performed in England and Wales, what issues affect the decision as to whether or not live music is staged, and what impact the new Licensing Act might have on live music performances.
Rugby Union is now Britain's second most popular sport, according to MORI's latest SportsTracker. The research, for the financial services company Zurich, shows since England's World Cup win, the sport's popularity has risen from eighth place in January 2003, when just 18% of Britons said they had an interest in rugby, to second in December 2003 (along with swimming), when 27% of British adults expressed an interest in the sport. Football is still top of the field, capturing the interest of 45% of British adults.
Two years after re-launching its identity and programme, The Scout Association commissioned MORI Social Research Institute to determine some key aspects of how the long-established movement is viewed today.
A new report, Rugby — Making An Impact, is released today which reveals the current participation trends in rugby union and the factors affecting them. The aim of the report is to help inform the debate about how to raise the profile of community rugby and increase participation levels.
I would now like to ask your opinion about Russia, we are interested in your ideas and impressions of both the country and the people who live there. First of all ₀
Russian President Vladimir Putins is starting to have a certain degree of recognition in Britain with nearly half (45%) able to name him as the Russian President, and most prominent spontaneous impressions of him are that he is a "good leader" and "good for Russia". These are the findings of new research from MORI, commissioned by the Russian Information Agency NOVOSTI ahead of Putin's visit to the UK later this month.
