Glenfiddich, the world's best selling malt Scotch whisky has released the findings of a Scotland wide survey on "inspiration" to support the launch of a new £1 million advertising campaign for the brand that starts today.
Professor Robert Mackenzie was once quoted as saying that he enjoyed election nights in the same way other people enjoyed the Cup Final. New research for the June-July 2000 edition of British Public Opinion newsletter suggests that there is more to this remark than meets the eye.
An overwhelming majority of adults believes that children have more opportunity to play sport than they had, but are less active. This is one of the findings of a new Nestle & acute; Family Monitor study on 'Sport and the Family' undertaken with the Youth Sport Trust.
Anna Kournikova international tennis star and face of the best selling Berlei Shock Absorber sports bra range, announced today that over half the women in the UK who regularly take part in sport are running the risk of irreversible damage to the breast by not wearing a sports bra. These surprising findings were revealed in a recent survey by MORI commissioned by Berlei.
The RFU recently commissioned a MORI survey on the views of the local community relating to Twickenham Stadium. This was done to test the perception, particularly at local council level, that there was widespread opposition among residents to increased activities at the Stadium.
The weakness of the Boo.com brand may be another cause of the failure of the high profile on-line clothes retailer, according to research undertaken by MORI Technology, the internet and new media division of MORI.