Sports

Ipsos World Cup polling
Sports Survey

Early morning kick-offs threaten live viewership for 2026 FIFA World Cup, as commercial sponsorship facing disengagement in Great Britain

New polling data from Ipsos reveals that the late evening and early morning UK start times for the 2026 FIFA World Cup are set to heavily disrupt how British audiences consume the tournament. The study, conducted between 5th and 8th June 2026 among 1,099 adults aged 16–75 across Great Britain, indicates a dramatic shift toward highlight packages and catch-up options for morning fixtures.
Active Lives Children and Young People Survey 2020/21
Sports Survey

Active Lives Children and Young People Survey 2020/21

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2020/21. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England - Ipsos
Sports Survey

Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England

Our latest 2020/2021 Active Lives Adult Survey for Sport England shows that the coronavirus pandemic has had an unprecedented impact on activity levels throughout England, but has been most acute across disadvantaged groups and areas of high deprivation.
The Dutch are the most physically active nation, the Brazilians are the least
Sports Survey

The Dutch are the most physically active nation, the Brazilians are the least

In this new study across 29 countries we take a look at how people around the world view sports, how they take part and what might prevent them from doing so
Almost half of football fans in England support the England team taking the knee at Euro 2020 - Ipsos
Sports Survey

Almost half of football fans in England support the England team taking the knee at Euro 2020

A new Ipsos poll interviewed 783 football fans in England on June 8th and 9th this week as part of a wider survey of 2,083 Britons aged 16-75.
Widespread opposition to football’s European Super League
Sports Survey

Widespread opposition to football’s European Super League

A survey conducted across 5 European countries shows widespread disapproval of the proposed European Super League
Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?
Sports Publication

Active Lives Survey 2019/20: How do you run a school-based survey when children are not at school?

Dr. Margaret Blake looks at how conducting Active Lives Survey research among school pupils during the pandemic has encouraged innovation while gathering important evidence on the impact of the pandemic on children’s lives.
Active Lives Children and Young People Survey 2019/20
Sports Survey

Active Lives Children and Young People Survey 2019/20

Ipsos carried out this survey of pupils in schools on behalf of Sport England during the academic year 2019/20. Sport England commissioned Ipsos to design and carry out the survey to inform Sport England’s strategy and the strategies of the Department for Digital, Culture, Media and Sport (DCMS) and the Department of Health and Social Care (DHSC).
Running the Active Lives survey for Sport England through the coronavirus pandemic | Ipsos
Sports Publication

Running the Active Lives survey through the coronavirus pandemic

Hannah Hossein-Ali, Research Executive in Public Affairs, writes on the challenges of conducting the Active Lives survey for Sport England in the midst of the COVID-19 coronavirus pandemic.
Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England
Sports Publication

Active Lives Survey: Sport, recreational and fitness activities for adults (aged 16+) in England

Our latest Active Lives Adult Survey for Sport England shows how the COVID-19 coronavirus pandemic has impacted activity levels.
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