Technology


Luxury Publication

The Next Generation of Luxury Shoppers: How Brands Can Embrace Change

New research, on behalf of Snapchat, explores shifting attitudes among young luxury buyers and the crucial role of technology in meeting their needs

The Ipsos AI Monitor 2024: Changing attitudes and feelings about AI and the future it will bring

Is Artificial Intelligence a friend or a foe? People are unsure whether to be excited or nervous about a future with AI.
Technology Publication

The UK CX Report 2023

The new ‘UK CX Report’ in conjunction with Engage media gives a comprehensive analysis of the current challenges that impact customer behaviour.  

Debating Responsible AI: The UK Expert View

New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.

Conversations with AI Part II: Unveiling AI quality in qualitative workstreams

In this white paper we explore how generative AI can be used within qualitative research.

Very Human Reactions to AI – The impact of cultural expectations and what this means for brands

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

Majority of Britons support government regulation of AI to prevent job losses, with few expecting it to create more job opportunities than those that are lost

6 in 10 (64%) Britons think Artificial Intelligence (AI) will affect their job according to a new Ipsos UK KnowledgePanel survey.

AI is making the world more nervous

One in three workers expect AI to lead to the loss of their current job.

Conversations with AI: How generative AI and qualitative research will benefit each other

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.