Technology

New research from Ipsos delves into the pressing issue of responsible artificial intelligence (AI) with insights from 10 distinguished UK experts.

New thinking from Ipsos, unpacks how brands can implement Generative AI solutions in a way that is authentic, trusted, and brings value to consumers.

6 in 10 (64%) Britons think Artificial Intelligence (AI) will affect their job according to a new Ipsos UK KnowledgePanel survey.

Generative AI could be an enabler to deliver faster, cheaper, and better research results, but the key is asking the right questions.

NFTs (non-fungible tokens) have recently gained notoriety as an accessible way to buy and sell digital art.

The metaverse: what it is now, what it will become and how you can be a part of it.

Ipsos partnered with Nokia to reach out to Gen Z in the UK, US, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. We discovered that engagement is high, social experience is critical and virtual identity has a key part to play.

It has been recently announced that the Digital Harms Bill (that has been inching closer to its third reading in the House of Commons for months), has been put on hold. For the Government, this bill has been trumpeted as a 'milestone in the fight for a new digital age'.

Given the vital role that technology has played during the pandemic in supporting economic activity and keeping people connected, we might expect an increase in the trustworthiness of technology companies. In fact, the opposite is the case, with trustworthiness declining globally over the period.