Trends & Prospective


Market Research Publication

Ipsos Research Highlights - March 2018

Ipsos's Research Highlights for March 2018 includes the NHS and Brexit as the UK's top concerns, a rise in Theresa May's ratings and economic pessimism amongst the young.
Trends & Prospective Publication

Alcoholic drinks: what's trending?

The alcoholic drinks industry, like many others, has experienced an interesting journey over the past few years. Regulatory changes and barriers, demographic shifts, changing consumer preferences, increased concern about health and technological evolutions are just some of the reasons why the market place has been disrupted.
Market Research Publication

Ipsos Research Highlights - February 2018

Ipsos's Research Highlights for February 2018 includes Scotland Perils of Perception, a rise in public concern for the NHS and the most popular Royals.
Market Research Publication

Ipsos Research Highlights - January 2018

Ipsos's Research Highlights for January 2018 includes rising concern about inflation, a lack of confidence in the Government's negotiations with the EU from FTSE 500 and how to avoid an epic fail.
Market Research Publication

Ipsos Research Highlights - December 2017

Ipsos's Research Highlights for December 2017 includes the five tribes of Brexit Britain, the Almanac 2017 our annual review of the year and Brexit and NHS remain key issues for the British public.
Market Research Publication

Ipsos Research Highlights - November 2017

Ipsos's Research Highlights for November 2017 includes our annual Veracity Index, low confidence in Theresa May to get a good Brexit deal and an invitation to our End of Year Review.
Society Publication

The Curse of Cosy

The seemingly harmless Danish 'hygge' trend is now damaging our health, such is the way in which the British have interpreted it. It has been mistranslated as the 'easy life' and is often used as a justification for being a bit lazy.
Market Research Publication

Ipsos Research Highlights - October 2017

Ipsos's Research Highlights for October 2017 includes the dangers of sugar and Britons becoming tired of austerity but more positive about immigration.
Market Research Publication

Ipsos Research Highlights - September 2017

Ipsos's Research Highlights for September 2017 includes Brexit as the biggest issue facing Britain, an improvement in Jeremy Corbyn's ratings and Ipsos Lates.