Trends & Prospective

Opportunities arise as economic adjustments and global dynamics reshape consumer optimism according to the 9th edition of Ipsos Global Trends.

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”

A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before. 

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.

A new report by Ipsos Trends & Foresight for the Local Government Association suggests some new issues local government leaders might face in five years' time.

Amidst the ever-increasing variety of plant-based products entering the market, almost half (46%) of British adults are considering reducing their intake of animal products in the future.