Trends & Prospective


Trends & Prospective Publication

How the voters voted

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.

Half of Generation Z would prefer to have grown up when their parents were children

The new survey has been launched to coincide with a new Ipsos Thinks publication, “Do Generation Z Exist and What Influences Them?”
Trends & Prospective Publication

Generation Z - do they exist and what influences them?

A new report by Ipsos takes an in-depth look at the extent to which Generation Z exists in the UK, the challenges this cohort faces and how their behaviours and values may differ from generations who have come before. 

Global predictions for 2023

Following a very challenging couple of years in 2020 and 2021, many people around the world feel 2022 has been a little better. However, uncertainty about both short- and longer-term futures prevails. Global citizens are struggling to be optimistic about 2023 as most express concern about the state of the economy, the environment and world security.
Trends & Prospective Publication

Important issues facing Britain

Our long term political and social trends have been collected over the last 30+ years and are unrivalled amongst polling organisations.
Perils of Perception Publication

The Perils of Prediction - A podcast with Ben Page

In this episode, you can hear our Global CEO Ben Page, and our Trends & Foresight Engagement Manager Rob Gear (both ably assisted by some voices from 1966) explain why and how we should take a different approach to facing an uncertain future.
Local Government Publication

Signals of the future for local government

A new report by Ipsos Trends & Foresight for the Local Government Association suggests some new issues local government leaders might face in five years' time.
Food & Diet Survey

Almost half of UK adults set to cut intake of animal products

Amidst the ever-increasing variety of plant-based products entering the market, almost half (46%) of British adults are considering reducing their intake of animal products in the future.
Trends & Prospective Publication

Ipsos Global Trends 2021: Aftershocks and continuity

Global Trends 2021: Aftershocks and continuity outlines the global opinions, attitudes and behaviours of 24,000 people in 25 markets around brands, technology, society, consumerism and much more.