Trust in Professions

A lack of faith in politicians and politics becomes Britain’s second-biggest issue in the January 2022 Issues Index

In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Nurses, librarians and doctors are Britain’s most trusted professions, while faith in journalists, footballers and estate agents rises

The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.

Nurses, doctors and engineers are the most trusted professions in the Ipsos Veracity Index 2020, while politicians, government ministers and advertising executives are least trusted. Three quarters of Britons trust care home workers and home delivery drivers.

A report on the future of trust in media.

UK Research and Innovation commissioned Ipsos to monitor public opinion towards science, scientists and scientific information during the COVID-19 pandemic.

Trust in MPs to tell the truth is still low but higher than it was amid Brexit divisions in October 2019.