Trust in Professions


Economy Publication

A Year in Review - 2021

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Ipsos Veracity Index: Trust in the police drops for the second year in a row

Nurses, librarians and doctors are Britain’s most trusted professions, while faith in journalists, footballers and estate agents rises

Doctors become the world’s most trusted profession

The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.

Ipsos Veracity Index 2020

Nurses, doctors and engineers are the most trusted professions in the Ipsos Veracity Index 2020, while politicians, government ministers and advertising executives are least trusted. Three quarters of Britons trust care home workers and home delivery drivers.
Media Publication

Trust misplaced?

A report on the future of trust in media.
Science Survey

UKRI Research: How has COVID-19 affected trust in scientists?

UK Research and Innovation commissioned Ipsos to monitor public opinion towards science, scientists and scientific information during the COVID-19 pandemic.

Trust in MPs to tell truth still low but higher than pre-election

Trust in MPs to tell the truth is still low but higher than it was amid Brexit divisions in October 2019.

Trust in politicians falls sending them spiralling back to the bottom of the Ipsos Veracity Index

The new Ipsos Veracity Index finds trust in politicians has fallen over the last year, sending them spiralling back to the bottom of the index.
Ipsos Update Publication

Ipsos Update - October 2019

This month's edition of Ipsos Update features recent Ipsos research and thinking on trust, customer experience, populism and nativism and our new edition of Flair South Korea.