Trust in Professions


Reputation Publication

Despite popular belief, the world is not experiencing a 'crisis of trust'

In the Ipsos Global Trustworthiness Monitor, we again find that, despite popular belief, the world is not experiencing a ‘crisis of trust’. Furthermore, the monitor reveals that pharmaceuticals, banking companies, and governments are now seen as more trustworthy than they were three years ago.
Issues Index Survey

Ipsos Issues Index: January 2022

A lack of faith in politicians and politics becomes Britain’s second-biggest issue in the January 2022 Issues Index
Reputation Survey

Pharmaceutical and banking companies and governments are now seen as more trustworthy

In a major new Ipsos report analysing trust, the Ipsos Global Trustworthiness Monitor 2021, we find that, despite popular belief, we are not experiencing a ‘crisis of trust’.
Economy Publication

A Year in Review - 2021

What did we learn about public attitudes and behaviours? What did our research tell us about the events of the year? And how did our outlook shift?

Ipsos Veracity Index: Trust in the police drops for the second year in a row

Nurses, librarians and doctors are Britain’s most trusted professions, while faith in journalists, footballers and estate agents rises

Doctors become the world’s most trusted profession

The new Ipsos Global Trustworthiness Index reveals that in 2021, doctors are considered the world’s most trustworthy profession.

Ipsos Veracity Index 2020

Nurses, doctors and engineers are the most trusted professions in the Ipsos Veracity Index 2020, while politicians, government ministers and advertising executives are least trusted. Three quarters of Britons trust care home workers and home delivery drivers.
Media Publication

Trust misplaced?

A report on the future of trust in media.
Science Survey

UKRI Research: How has COVID-19 affected trust in scientists?

UK Research and Innovation commissioned Ipsos to monitor public opinion towards science, scientists and scientific information during the COVID-19 pandemic.