UK Women Say Food Is More Important Than Sex

New research released today on the nation's wellbeing, conducted by MORI Telephone Surveys, highlights that women think what they eat is more important to their personal wellbeing than their sex life. 79% of women questioned said their diet was key to their happiness.

Other important factors were health (94%) and safety of family (91%), with self confidence and work performance also rating higher than their sex life. Less important than their sex life was the weather and time of year.

The nation is becoming increasingly obsessed with its wellbeing - 74% of the respondents were not completely happy, and most interested are the young (18-24) spending more time and money on personal wellbeing than any other age group.

The survey revealed that on average Northerners (Yorkshire and Humbs.) spend more money and time on improving their wellbeing than any other region (26%) - spending over £20 per week and more than 10 hours on improving their Wellbeing. Whilst Southerners, on average spent the least amount of time on their health and wellbeing (53% spend less than 4 hours a week) than other regions.

When asked 'what prevents you from improving your wellbeing' - the 3 key factors were:

• time - nearly half the respondents quoted a lack of time (hardly surprising when we have the longest working hours in Europe)
• money - over a quarter found looking after themselves just too expensive
• motivation - apathy reigns when it comes to looking after your wellbeing - 33% can't be bothered

Forget Hollywood icons, top of the league for wellbeing role models were Mum and Dad!

The survey, released by Boots and Granada precedes the launch of the new interactive TV channel and internet site - The Wellbeing Network. Increasingly more people are turning the TV and internet for information and advice on health and wellbeing. The Wellbeing Network will be placed to become one of the definitive sources of personal help, support and inspiration in this arena. Launching next week on 14 March the channel aims to motivate the nation and inspire millions of individuals to enjoy wellbeing in their lives.

Technical details

• Boots and Granada announced the joint venture in October 2001. The interactive channel (Wellbeing) and Internet site (www.wellbeing.com) goes live on 14 March 2001. ONdigital and Sky Digital will carry the TV channel.
• The Wellbeing Survey was conducted in February using 1500 telephone interviews.