At Ipsos MediaCT's recent Breakfast Seminar, James Torr focused on the Business Elite, looking at the evolution of this hard to reach group since the first BE:Europe survey in 1973.
Ipsos has launched Ipsos PersonaBot. This AI-powered tool, powered by Ipsos Facto, allows organizations to engage in conversations with personas representing their target audience. Ipsos PersonaBot is available for both consumer and healthcare sectors.
