Insights Hub

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• Consumers Publication

  A Guide to getting the best out of your Segmentation Analyses

  A good segmentation study identifies and profiles promising target markets so that you can reach them with optimal marketing mixes.
  The purpose of this paper is to provide a step-by-step guide to best practice in developing meaningful and relevant segmentation solutions.

  13.05.11
• Consumers Survey

  Do They Know It's Christmas? DAB radio listeners do.

  The 'Christmas Effect' - the number of DAB radios bought over the festive period is indicated in the first quarter of RAJAR data each year. Quarter 1 2011 is no exception, in fact there has been a larger increase this year than in the last few Christmases.

  12.05.11
• Investors Survey

  The Coalition's first year: the public gives its verdict

  One year into the Coalition government, what does the public think? Ipsos has produced a briefing pack on public attitudes towards the Coalition a year on.

  10.05.11
• Politics Survey

  Top of the pollsters!

  As the dust settles on the Scottish Parliament election, Ipsos have been recognised for producing the most accurate polls in predicting the outcome.

  10.05.11
• Politics Survey

  Royal Weddings and the Big Society

  Is Ipsos's Royal Wedding data good news for the Big Society?

  06.05.11

• Pulse Check

  Pulse Check delivers key insights from Ipsos' Political Monitor, Political Pulse, and Public Services data, along with reactive polling, to help you navigate the evolving political landscape.

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• Investors Survey

  LibDem voters switching to Labour

  New analysis of Ipsos's polls conducted since the start of 2011 shows how 2010 voters would vote now.

  04.05.11
• Politics Survey

  The AV referendum: who decides?

  Who will actually bother to vote at tomorrow's referendum? And what impact does a high or low turnout have on the result?

  04.05.11
• Consumers Survey

  The Bigger and Older Nation

  It has been well reported that we are getting older as a nation. Is the media industry taking heed?

  03.05.11
• Science Survey

  Public Attitudes to Science 2011

  Public Attitudes to Science 2011 (PAS) finds that the UK public values science and is interested in finding out about it.

  02.05.11
• Investors Survey

  Ipsos's Great British Royal Weekend: Bumper response to mobile survey

  This weekend over 750 panellists were recruited from Ipsos's online panel to download our bespoke Royal Wedding app to their smartphones.

  30.04.11
• Public opinion Publication

  Audit of Political Engagement

  Audit 8 explores public attitudes to civic and political engagement and participation in the context of the government's `Big Society'. It also looks at public attitudes to the new political and constitutional landscape in particular the impact on perceptions of Parliament and attitudes to the voting system in advance of the 2011 referendum

  30.04.11