Video: Milorad Ajder interviews David Bickerton of BP
Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, interviews David Bickerton, Director of Communications at BP.
Milorad Ajder, Co-Director of the Ipsos Global Reputation Centre, recently interviewed David Bickerton, Director of Communications at BP, at the oil and gas company’s head office in St James Square, London. Watch the video to learn about the challenges of measuring and managing reputation recovery, the importance of an integrated communications function, and what it takes to be an effective communications director.
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