What Is The Potential Market For Multi-Play Services?
We generally associated the young with new technology. But, the results of the Ipsos Technology Tracker in October show that the profile of those who have the combination of broadband internet access, a mobile phone and digital TV is quite different.
Just over one third (38%) of British adults use all three. This rises to 42% of men and 63% of those with higher incomes (more than 16330,000 p.a.). The proportion of those who have this combination increases to 54% of those in the 35-44 age group and to half of those who have children compared to 45% of 15 to 24 year olds.
Companies who wish to target this group may be interested to know that broadsheet readership is high with 65% of Financial Times readers, 55% of Guardian readers, 54% Times readers and 53% of The Independent readers using all three of these access platforms.
Technical details
Ipsos's Technology Tracker runs every fortnight on our face-to-face omnibus. 4000 interviews are conducted with a nationally representative sample aged 15 and over.
