2022 Holiday Insights Calendar
How digital shelf label expansion signals a new era for supermarkets
Coming to a store near you: Digital price tags that will change prices real time and Americans’ grocery hauls. Here’s what that will mean for retailers, brands and shoppers.
How an energy drink upstart is rewriting the rules of mass attention
How do you scale or consolidate niches into mass? We talk to Kyle Watson, chief brand officer of the fast-growing energy drink company, Celsius.
How disinformation and ‘conflict entrepreneurs’ thrive in the modern attention economy
Media and creators’ thirst for attention is nurturing the growth of conflict entrepreneurs who are driving disinformation and shaping public opinion. Here are ways credible research can neutralize their influence.
Content is full of cheap conflict attention grabs. It’s time to craft a new narrative
Amanda Ripley, journalist and author of “High Conflict,” talks us through how brands can maintain trust when AI and disinformation flourish.
What consumers will watch and brands will face in tomorrow’s content revolution
How can brands hold positive consumer attention in contexts they can’t control? USC’s Jeffrey Cole says with strategic preparation and authenticity, brands can thrive amid digital disruption.
Tensions
What do opinions about today’s tensions say about tomorrow? We plot several possible futures, from using screens for work or pleasure to the trade-offs we make for content or privacy.
Super Bowl LX: Yes, Bueno!
How Ferrero worked with Ipsos to embrace the illogical, becoming a true Misfit for Kinder Bueno's Super Bowl ad in 2026
From Overwhelm to Opportunity
Five steps to scale social creative impact, not just volume.
Mystery Calling: Dialing up your contact center performance
Discover how a well-designed mystery calling program can drive loyalty and profits in this new Ipsos Views paper.
Insights to Activate Impact Stories
Access our series of impact stories to learn more about how Ipsos helps leading brands act smarter, go further and grow faster.