2022 Holiday Insights Calendar
Feel. Focus. Forge: Three moves to win Effies and grow brands
The back half of the decade demands bigger ideas that survive turbulence, sharper consumer tensions in the brief, and braver craft that is intentionally uncommon and unmistakably branded.
As AI changes business, Ipsos insights get better results
In a world of AI-augmented output, brands and institutions need real insights on real people to earn attention and get results. Ipsos can help.
AI Ads Are Good Enough — And That’s the Problem
AI can now produce credible, efficient ads, but human-created ads still drive better business outcomes — for now
Ipsos Top Topics
Ipsos has deep knowledge on the issues driving America and the world. Here's our latest and best research on the topics you need to know about, along with solutions for brands and policymakers, collected in one place.
The Death of Car Ownership?
The data says not yet. But the cracks are real — and they point to where the future is heading. Take a look.
CX Signals GenAI
Unlock deeper CX insights by leveraging unfiltered customer sentiment on social media and reviews.
Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
The Long and Short of Sports Sponsorship
How to make every sponsorship dollar work harder, before, during, and after the final whistle.
Consumer brands are becoming healthcare’s next leader
Our new report examines the convergence of consumer brands and healthcare.
Attention is marketing’s hottest commodity. Here’s how to get it in the fractured, AI-dominated future
In an age of infinite content and infinite distractions, brands get attention by telling people something they don’t know about something they care about.