What The Future

Watch our on demand webinar for case studies, as well as advertising do’s and don’ts to avoid gender missteps in a time of shifting norms.

Gender roles are a prominent part of advertising and communications.

The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.

Agree or disagree: “A person is either a man or a woman and not anything in between.”

Julia Clark’s WTF Beauty article reports on the role of the arts in beauty. Her beauty regime includes a French hair-smoothing system called Cezanne.

Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.

Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.

Mallory Newell’s WTF Beauty article explores the topic of body image. Her beauty must-have products are Vitamin C serums and good sunscreen.

Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.

Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.