What The Future

We can’t fix democracy if we can’t even agree what’s broken

American democracy is on life support. And the increasingly alternate realities occupied by some citizens is the central malady suffered by the body politic.

How companies and brands can safely support democracy in action

With the 2020 election behind us, the lingering question is how much damage has been done to the basic tenets of democracy in America?

Is Party ID the only ID?

We’re reaching a point where we start to wonder if it’s possible for Americans to see beyond party affiliation and its tribal cues on any topic.

What we agree on in America’s path forward

Do Republicans and Democrats agree on anything these days?

Will marketers reach more consumers in a post-vaccine era?

2020 is coming to an end, and the world is both hopeful and chaotic, especially after promising news about coronavirus vaccines.

Elevating consumer experiences in the age of COVID-19 and beyond

As people embrace living with less to do more, brands have an opportunity to forge deeper connections by supporting the experiences consumers crave.

How to gauge effective messages for electric vehicle shoppers

Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.

Eight ways brands are redirecting COVID-19 waste awareness to boost sustainability

At the start of the COVID-19 pandemic, people traded their concerns about packaging waste for hygiene and safety.

Where brands should focus for sustainability

Sustainability is vital for the long-term health of businesses. Consumers expect brands to play a role in moving society toward a more sustainable future.

Brands need not fear sharing ad space with political ads

This election season will bring an estimated $4.4 billion in spending on 8 million ad airings on traditional broadcast media alone over the current election cycle.