What The Future

Are we getting enough Vitamin-Art in our diets?

Julia Clark’s WTF Beauty article reports on the role of the arts in beauty. Her beauty regime includes a French hair-smoothing system called Cezanne.

Affluent Millennial men and the grooming paradox

Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.

Who influences the influencers?

Carla Flamer’s WTF Beauty article examines global research about beauty routines, and what or who most influences our concept of beauty. Her favorite beauty products are her adorable makeup blending sponges.

Are you feeling included in beauty inclusivity?

Mallory Newell’s WTF Beauty article explores the topic of body image. Her beauty must-have products are Vitamin C serums and good sunscreen.

What do boy bands have to do with beauty?

Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.

A complicated portrait of beauty

Oscar Yuan introduces this quarter’s WTF edition exploring Beauty, and why it’s so complex. His favorite grooming product is Lab Series BB Tinted Moisturizer SPF35.