2022 Holiday Insights Calendar

Fox & Friends Explain Outsiders vs. Establishment Candidates in State Elections

Cliff Young, President of Ipsos Public Affairs was a guest on Fox & Friends.

MS: The Evolving Competitive Landscape, Future Challenges and Opportunities (2016)

This paper provides an overview of the treatment approaches for Multiple Sclerosis (MS) in 2016, together with an exploration of the current market dynamics and how they have evolved in recent years. It concludes with two case studies: 'Tecfidera: Still The Wonder Drug?' and '…

Fox & Friends Discuss Clinton’s Soft Lead

Watch Cliff Young, President of Ipsos Public Affairs in the U.S., discuss Clinton’s soft lead on Fox & Friends (filmed August 23, 2016).

Communicating for Reputational Gain

Ipsos believes that good reputation research fulfills a number of needs, but ultimately its focus should clarify where an organization currently is, how its reputation is formed, and what its reputational drivers are.

Big Data, Product Reviews and Behavioral Economics

Let’s agree: almost everyone, even you, has sought out product reviews while considering a new purchase. So what does that mean for marketers and manufacturers?

A Compendium of Worldwide Usage of Ipsos Healthcare's Syndicated Data

Our clients often ask us, who uses our syndicated data? How, where and why do they use it...?

What Do Americans Think About the Upcoming 2016 Summer Olympics?

Seven out of ten Americans plan to watch any of the 2016 Summer Games and most are aware the Olympics are being held in Rio, Brazil.

Interviews Under the Purple Tent

On July 20 at the Republican National Convention, Ipsos' Clifford Young participated in a series of panel discussions hosted by Purple America, an organization advancing conversations about our shared values.

The Rationale Behind the Redesign of the Reuters/Ipsos Presidential Ballot Question

Since early June, our Reuters/Ipsos horse race ballot question (Clinton versus Trump) has shown a larger spread (Clinton-Trump) than the average of the market.

How A Poll Is Born

Watch this video interview to hear Clifford Young discuss the who, what, when and where of polling.