2022 Holiday Insights Calendar

Earlier this spring, we applied the Censydiam framework to social data in the automotive category, using two popular models in the growing compact luxury SUV segment.

Do you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available or already occupied by a competitor? Do you want core linkages between your optimal differentiating emotional territory and potential…

Faced with expedited timelines and tightened budgets, many marketers feel compelled to attack varied objectives with smaller scaled product tests that answer individual questions — but these often fail to address the bigger picture.

Political Fundamentals Put Dems and Clinton's Odds at only 30%

With summer around the corner, we asked Americans about their vacation plans for 2015 in our latest Ipsos Omnibus survey.

Canadians rank healthcare (41%) as the top national issue, followed by unemployment and jobs (36%) and taxes (30%).

Planet Research has been abuzz with talk of consumer irrationality, tales of the rule of one system and the ills of the research industry. Clarity around behavioral science insights and their implications is essential for market and social research practitioners and all those interested in…

Read this only if you want well-articulated and customized emotional spaces for your brand to target, empiric measurement of whether your preferred emotional territory is available to your brand or whether this territory is already occupied by a competitor, and core linkages between your optimal…

Greenbook Blog May 14, 2015 — In this article, the author shares five critical changes needed to improve survey panel participation.

Geolocation will play an important role in customer experience management