2022 Holiday Insights Calendar
Affluent & Concern For the Environment
Affluent Americans care about the environment – but it’s largely driven by white Affluents. Here’s how to change that.
Supply Chain Pain and Social Media: Lessons for Brands
Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.
Why Brands Need Social Insight Beyond Mainstream Social Media
Social intelligence requires more data than mainstream social media sites; user generated data help brands get a complete, accurate picture of consumers.
The Power of Patient-First: Ipsos Health Industry Webinar Series
Revisit highlights from our virtual summit featuring timely insights for healthcare brands as the industry transitions to a patient-first approach.
Ipsos Update - April 2022
This month sees us reflect on the impacts of the COVID pandemic two years on. Our featured global surveys cover topics including gender equality and interpersonal trust. We also look at the latest polling on the Ukraine conflict.
Ipsos Answers ESOMAR’s Questions to help online research buyers
The primary aim of the ESOMAR's Questions is to increase transparency and raise awareness of the key issues for researchers to consider when deciding whether an online sampling approach is fit for their purpose.
Two Years On: Lessons From COVID Times
Two years into unprecedented upheavals feels like a good moment to take stock and think about what we have learned during this dramatic period.
Owning It: Three Requirements for Distinct Positioning in Healthcare
When done well, brand positioning has the power to change behavior—driving business results as well as better health outcomes.
How what you wear reveals your true identity
How do we express our identities? According to the Ipsos Future of Identity survey, fashion and appearance fall below foundational factors such as how we treat others. Hollywood costume designer and stylist Leesa Evans hopes for a future where we will use fashion to feel confident and authentic.
How can entertainment better reflect all of us?
The Annenberg Inclusion Initiative is a global think tank at the University of Southern California that studies inclusion in all forms of entertainment. Program Director Katherine Pieper explains why holding media companies to account for inclusive representation is worth it, and how that could…