2022 Holiday Insights Calendar
Will virtual spaces be safe places to express our identities?
Will 3D-virtual communities and the metaverse lead to more tightly defined social bubbles? Or will they allow us to connect with people who we wouldn’t be able to meet? Sébastien Borget, who is building one of the leading decentralized virtual gaming worlds, hopes for the latter.
Will we have different identities in virtual spaces?
In virtual spaces we are able to craft digital representations of ourselves as avatars. But will we want to make an avatar for every platform we use? Timmu Tõke founded Ready Player Me to create an avatar engine meant to be portable across platforms.
Why multiple identities are closer than you think
Identities are complex to form, hard to define and increasingly easier to steal and fake. Author Tracey Follows explains how will we define ourselves and what happens to our legacy identities as they drift through time and space?
Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
How where we live shapes who we are
People seem to be isolating themselves into community bubbles of thought and ideas in media, online and at home. Journalist Dante Chinni analyzes the data and reports on the ground about how our political identities shape and are shaped by our physical landscape.
There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
Innovation in Inflationary Times
In the face of inflation and other challenging factors, Ipsos shares a detailed playbook for innovation leaders in the CPG industry.
Three insights about why workers are quitting
Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.
How financial companies can build on the trust they gained during the pandemic
We share tips on ways to accelerate the sector reputational rebound and use the current momentum for continued growth.
When it comes to omnichannel, auto customers are ready for disruption
Read on to discover why auto manufacturers that accelerate the online purchase journey will increase market share.