2025 User Behavior & Self-Expression on Roblox: Waves 1 & 2
About the Study
A total of 800 surveys were conducted per wave among US residents, Generation Z (aged 13-28), who are at least weekly users of Roblox. Wave 1 of the survey was conducted between May 1-May 12, 2025. Wave 2 of the survey was conducted between August 13-August 21, 2025. The sample is split between males and females (50/50) and teens/adults (50% teens 13-17, 50% adults 18-28).
The margin of sampling error for this study is plus or minus 3.46 percentage points. Data has been evaluated at the 90% confidence level, for results based on the entire sample of Roblox users. Weights were applied to age and gender variables to balance gender across the age splits (13-17, 18-28).
About Ipsos
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