The 3 E’s of Excellence: Ipsos Brand and CX Success

When properly orchestrated, it yields more effective Return on Advertising Spend, higher conversion, more repeat/frequency, greater retention, more advocacy, and increased share of wallet.

The author(s)

  • Eda Cetinok
    Chief Client Success Officer, Ipsos CX
  • Sarah Logman
    SVP Experience Analytics and Innovation, US, Customer Experience
  • Stephanie Bannos-Ryback
    Executive Vice President, CX
  • John Schulte
    SVP, US Customer Experience

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