This was a year which saw people around the globe grappling with a complex array of challenges, all at the same time. Its defining moments include lingering uncertainties around Covid-19, the return of war to Europe, the ever-clearer realities of climate change and an unfolding cost of living crisis.
It’s no surprise that 2022 has seen new words like permacrisis and polycrisis emerge to describe the unfolding situations.
We consider what we’ve learned from the experience of the last twelve months and discuss how we can stay prepared and resilient during the period ahead.
On the agenda:
A new World Disorder?
We explore the key themes from our new 50-country Ipsos Global Trends survey. Using a Latin American lens to put the findings in context, we consider how values are shifting in today’s uncertain circumstances..
Inflation: Old Story/New Story
Turkey is no stranger to inflation, but the last couple of years have been something else. We’ve been assessing the lessons we can all learn as the country’s economy - and its people - adapt to the often-exhausting new realities.
The Road Ahead
Today’s cities increasingly look like showrooms for all manner of micromobility solutions, ranging from e-scooters to bike-sharing services. And out on the road, the internal combustion engine is slowly starting to give way to its battery-powered successors. When it comes to the future of mobility, what should we expect next, and what will it all mean for our daily lives?
All KEYS Webinar recordings and presentations are available here
Jennifer Hubber, Chief Client Officer, Head of Ipsos Global Client Organisation
Simon Atkinson, Chief Knowledge Officer, Ipsos Knowledge Centre
Cristina Páez, Country Manager, Ipsos in Ecuador
Ozlem Tekintas, Senior Client Officer, Ipsos in Turkey
Alexandre De Saint-Leon, Global Service Line Leader, Automotive & Mobility Development
[ Webinar ] KEYS - Emotions around the world
Researchers have been clear for decades that capturing the emotional response can power great campaigns, memorable experiences and help build stronger brands. But what exactly do we mean when we talk about emotion? And where can we apply our learnings to drive stronger insights?