ANA Top Consumer Trends in 2026

To thrive as a modern marketer, you can’t just follow consumer trends; you need to anticipate them. Join Ipsos at the Association of National Advertisers’ annual Top Consumer Trends Conference highlighting the cultural, technological, and behavioral shifts that will define 2026.

Our topic will focus on advertising trends in 2026. The latest Ipsos Global Trends report confirms we are deep into "The Uneasy Decade," a period of accelerating societal reconfiguration where global optimism has plummeted and geopolitical tensions are fueling splintered societies.

For U.S. advertisers, this isn't just a headline; it's a fundamental change in the consumer psyche. Your audience is more pessimistic about the world but, critically, 52% are now willing to pay extra for a brand with an appealing image, proving consumers are demanding values-aligned spending even as their own worldviews harden.

Matt and Lisa will cut through the noise to give you the essential, U.S.-specific data around these contradictions as well as case studies of how to successfully navigate this as a brand. You will gain a clear framework for translating the most uncomfortable global realities into relevant and powerful creative briefs that not only build trust, but drive growth in an era of deep, persistent tension.

This isn't a trend talk; it's a strategic survival guide for American advertisers. For more event details, please visit the ANA website.