AP/Ipsos Presidential Poll 2004: Washington State Voters Give Kerry The Lead
Seattle Residents And Educated Women Are Top Kerry-Edwards Supporters
Washington, DC -- John Kerry has a narrow lead over George W. Bush in the Ipsos-Public Affairs presidential poll 2004, conducted September 17-20 for Associated Press media partners in Washington State. Half (49%) of registered voters declare their support for Kerry-Edwards, while 42% back Bush-Cheney. Three percent either support or lean toward Nader-Camajo.
Support for both of the main candidates is strong: better than eight in ten Bush-Cheney and Kerry-Edwards supporters say they will "definitely" vote for their candidate. Fewer than one in ten who support one or the other candidate say they could change their mind.
Seattle Residents And Educated Women Are Top Kerry-Edwards Supporters
In Washington, as in the nation at large, there is little evidence of a gender gap in this presidential race. Women lean towards the Democratic ticket (Bush-Cheney 40%; Kerry-Edwards 54%) and men are divided (45%-48%), but the gap between men and women is not statistically significant.
In fact, the differences in registered voters' the candidates' support lie elsewhere. Washingtonians with a college education (60%) and college-educated women in particular (66%) say they will vote for Kerry-Edwards. Regionally, residents of Seattle's King County overwhelmingly back Kerry-Edwards (67%), while residents of the urban Puget's Sound region and western Washington are divided and residents of eastern Washington prefer Bush-Cheney (55%).
The Associated Press Poll is conducted by Ipsos-Public Affairs. Between September 17-19, 2004, the AP-Ipsos poll interviewed a representative sample of 500 adults, 406 registered voters in Washington State. The margin of error is +/- 4.4 for all adults and +/- 4.9 for registered voters. Margin of error for subgroups may be higher.
To view the complete filled-in questionnaire for this survey, please click on the Topline Results pdf at the top of this page.
For more information on this press release, please contact:
Janice Bell
Director, Ipsos Public Affairs
Washington, D.C.
202.463.7300
About Ipsos Public Affairs
Ipsos Public Affairs, headquartered in Washington D.C., is a non-partisan, objective, survey-based research company made up of campaign and political polling veterans as well as seasoned research professionals. The company conducts strategic research initiatives for a diverse number of American and international organizations, based not only on public opinion research but often elite stakeholder, corporate, and media opinion research. It has offices in New York City, Chicago, San Francisco, and Washington, with affiliates around the world. Ipsos Public Affairs conducts national and international public opinion polling on behalf of The Associated Press, the world's oldest and largest news organization, and conducts the young voters poll for Newsweek.com. Ipsos Public Affairs is an Ipsos company, a leading global survey-based market research group.
To learn more, visit: www.ipsos-na.com/news/pa
About Ipsos
Ipsos is a leading global survey-based market research company, owned and managed by research professionals. Ipsos helps interpret, simulate, and anticipate the needs and reactions of consumers, customers, and citizens around the world.
Member companies assess market potential and interpret market trends. They develop and build brands. They help clients build long-term relationships with their customers. They test advertising and study audience responses to various media. They measure public opinion around the globe.
Ipsos member companies offer expertise in advertising, customer loyalty, marketing, media, and public affairs research, as well as forecasting and modeling and consulting. Ipsos has a full line of custom, syndicated, omnibus, panel, and online research products and services, guided by industry experts and bolstered by advanced analytics and methodologies. The company was founded in 1975 and has been publicly traded since 1999. In 2003, Ipsos generated global revenues of $644.2 million U.S.
To learn more, visit: www.ipsos.com
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