ARF David Ogilvy Awards & Creative Effectiveness 2025

The 2025 ARF David Ogilvy Awards is the premier awards competition that honors research- and insights-driven advertising, and this year Ipsos is once again listed as a research partner for several category winners. See them here!

The awards pay tribute to the late David Ogilvy, known as the “father of advertising,” and founder of the Ogilvy agency. With these awards, we celebrate his forward-thinking belief in the importance of research behind effective creative.

In a world where it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong insights. A spark of inspiration also contributes to great advertising – powerful creative doesn’t originate from data alone. This is where the ARF David Ogilvy Awards shine—in highlighting the art and science of great creative.

That's why Ipsos is so proud to be a sponsor of this year's Awards. Ipsos experts will also take the stage during the Creative Effectiveness conference sharing strategic insights. Join us to hear more about:

The Insights Leader’s Playbook for Taming the Wild West of Creator Content

The rise of creator content is transforming advertising—offering brands new levels of authenticity, reach, and influence. But with this shift comes a loss of control over messaging and execution, posing a major challenge for marketing, insights and analytics teams: How do you maintain strategic rigor and meaningful measurement in a fast-paced, decentralized environment? In this session, Ipsos Creative Excellence will share a practical playbook for making insights an indispensable part of the creator content process. You’ll walk away with a framework for influencing creator work before and after it launches—ensuring your brand's voice remains strong, your content performs, and your team leads with confidence in the ever-expanding creator economy. Because with the right tools and mindset, insights leaders can turn the Wild West of creator content into a well-mapped territory.

Speakers:

• Lisa Zielinski – Senior Vice President at Ipsos Creative Excellence
• Lisa Sobilo – Vice President, Creative Strategy Solutions at Ipsos Creative Excellence

The New B2B Playbook: How Creator-Led Advertising Builds Distinctive Brands

In today's competitive B2B landscape, building a memorable brand is more critical and challenging than ever. While B2C brands have long understood the power of distinctive assets, new data from Ipsos reveals a significant opportunity for B2B marketers to build and leverage their unique brand codes for long-term growth. LinkedIn's B2B Institute will share its perspective on how content creators on their platform are not just a channel but a core, distinctive asset, fostering trust and building deep brand relationships in a way that traditional advertising often cannot. This panel, including a brand, will explore a powerful and underutilized distinctive asset for B2B brands: credible, expert creators.

Speakers:

• Pedr Howard – Head of Creative Excellence, US, Ipsos
• Vita Molis – Head of B2B Institute, NAMER, LinkedIn

Stay tuned for more details - including an Advertising Industry Exclusive After Party!

Ipsos is named on the following 2025 Ogilvy Awards submissions. View the full list of nominees here.