Human Trust as a Growth Accelerator in the AI-Influenced Enterprise

The challenge of the next decade is clear: How do you maintain credible authority when the information ecosystem is fracturing? During this session hosted by The Conference Board, senior insights leaders from LinkedIn and Ipsos will partner to present a strategic roadmap for the modern C-Suite.

Join us to hear findings from The Trust Advantage research exploring the widening "Trust Gap" and, more importantly, why trusted data is the only foundation for sustainable AI implementation.

Learn more about looking beyond the screen to find the "Real Human Truth" that motivates buyers and empowers teams to consistently make more strategic business decisions. Discover how to move past generic AI insights to find human truths that drive policy, protect reputation, and secure long-term enterprise value.

Key takeaways:

• Evaluate the quality of internal and external data sources to ensure business decisions are based on "Real Human Truth" rather than algorithmic noise.
• Differentiate your brand’s value proposition in a saturated market by leveraging authenticity as a competitive moat.
• Analyze how the proliferation of AI affects brand credibility and customer loyalty within large enterprise sectors.
• Enable your sales teams to use AI in a way that deepens relationships, without replacing them.

Register Today

Speakers:

• Anette Bendzko, EVP and Senior Client Officer, Ipsos
• Dan Daly, Sr Content Marketing Manager, LinkedIn