ARF OTT 2023

Join Ipsos experts at the Advertising Research Foundation’s OTT 2023 Conference: Navigating the Evolving Media Landscape.

The media landscape continues to evolve, arguably at a faster rate than ever. As the meaning of OTT has changed from “Over-the-Top” to include video content on all platforms, the ARF’s OTT 2023 event will present research-based insights on how viewers use different forms of TV/video on the various platforms.

Join in-person or virtually to hear the latest data and discussions of the data’s implications from leading media and measurement experts – topics featured include:

• Thriving Between the Hits: How to Make More Effective Entertainment Creative [watch on demand]
• Latest Studies Presented on Diversity and LGBTQ+ in Advertising [watch on demand]
• Diversity in Content & Advertising: Research Insights to Improve LGBTQ+ Representation [watch on demand]

In addition, experts will offer their predictions for 2024 and beyond based on the new data.

For event details, please click here.

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