December 2019: Global Consumer Confidence is Stagnant

While consumer sentiment is down in many economies, Americans show increased optimism, especially when it comes to jobs

The author(s)
  • Nicolas Boyon Senior Vice President and Ipsos Global Advisor Lead
  • Chris Jackson Senior Vice President, US, Public Affairs
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Visit our interactive portal, Ipsos Consolidated Economic Indicators ( for graphic comparisons and trended data pertaining to the Ipsos Global Consumer Confidence Index and  sub-indices -- and all the questions on which they are based.

Washington, DC, December 18, 2019 — At 48.5, December 2019’s Ipsos Global Consumer Confidence Index remains virtually unchanged since last month with just a 0.1-point difference, continuing its decline to its lowest point in over two years.

The three-month decline of 1.0 point in the Global Index is driven by a significant score drop in 11 of the 24 measured markets during the same period: Poland (-3.5), Turkey (-3.4), Sweden (-3.2), Italy (-2.6), Russia (-2.6), mainland China (-2.4), Belgium (-2.2), Spain (-1.8), Australia (-1.7), France (-1.7), and Saudi Arabia (-1.6). Only two countries show a significant score increase in its National Index over the past three months: Hungary (+3.0) and the United States (+1.6).

The Consumer Confidence Index, also called the “National Index,” reflects consumer attitudes on the current and future state of their local economy, their personal finance situations, their savings and their confidence to make large investments. Mainland China continues to enjoy the highest National Index with a score of 69.1, followed by Saudi Arabia (62.8), the United States (61.9), and India (61.1). At the opposite end of the spectrum, Turkey stands at the bottom of the National Index with a score of 33.7, followed by Argentina (37.8) and Russia (38.1).



About the Study

These findings are based on data from Refinitiv /Ipsos’ Primary Consumer Sentiment Index (PCSI) collected in a monthly survey of consumers from 24 markets via Ipsos’ Global Advisor online survey platform. For this survey, Ipsos interviews a total of 17,500+ adults aged 18-74 in the United States of America, Canada, Israel, Turkey, South Africa; and age 16-74 in all other markets each month. The monthly sample consists of 1,000+ individuals in each of Australia, Brazil, Canada, China (mainland), France, Germany, Italy, Japan, Spain, Great Britain and the USA, and 500+ individuals in each of Argentina, Belgium, Hungary, India, Israel, Mexico, Poland, Russia, Saudi Arabia, South Africa, South Korea, Sweden and Turkey.

Data collected each month are weighted so that each country’s sample composition best reflects the demographic profile of the adult population according to the country’s most recent census data. Data collected each month are also weighted to give each country an equal weight in the total “global” sample.  Online surveys can be taken as representative of the general working age population in Argentina, Australia, Belgium, Canada, France, Germany, Great Britain, Hungary, Italy, Japan, Poland, South Korea, Spain, Sweden, and the United States. Online samples in Brazil, China*, India, Israel, Mexico, Russia, Saudi Arabia, South Africa and Turkey are more urban, more educated and/or more affluent than the general population and the results should be viewed as reflecting the views of a more “connected” population.

Sample surveys and polls may be subject to other sources of error, including, but not limited to coverage error, and measurement error. The precision of the Refinitiv/Ipsos online surveys is measured using a Bayesian Credibility Interval. Here, the poll has a credibility interval of +/- 2.0 points for countries where the 3-month sample is 3,000+ and +/- 2.9 points for countries where the 3-month sample is 1,500+. Please click on this link for more information on credibility intervals.

The author(s)
  • Nicolas Boyon Senior Vice President and Ipsos Global Advisor Lead
  • Chris Jackson Senior Vice President, US, Public Affairs

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