CRC: Insights Association

At a time when societal change is constant and technology evolves at lightning speed, truly understanding consumers has never been more challenging—or more critical. The expectations for insights professionals are rising, and the demand for sharper skills, smarter strategies, and faster action is greater than ever. But with complexity comes opportunity. Join Ipsos at CRC – your gateway to the knowledge, tools, and cutting-edge strategies you need to not just keep up – but leap ahead.

Be sure to attend our Brand Case Study - From Gatekeeper to Game Changer - on September 9, 2025 | 4:40pm | Track 3 | Grand Horizon G. 

The digital advertising landscape has evolved from a simple online frontier into a dizzyingly complex ecosystem. Marketers are navigating a fragmented world of creator-led content, emerging retail media networks, and grappling with the explosive power of generative AI, which can produce creative content at an unprecedented scale and speed. This new reality has scattered budgets and supercharged the demand for agility. Yet, a critical disconnect persists. While brands race to embrace these new dimensions, many of their internal processes—especially creative development workflows and measurement techniques within the Insights function—remain deeply rooted in the more deliberate, traditional era of TV-led advertising. This gap creates friction, missed opportunities, and a profound struggle to ensure audience empathy and prove ROI in a chaotic and increasingly automated digital stage. How do we bridge the gap and ensure that robust, consumer-centric strategy and holistic measurement have a seat at the table, even when content is created "at the speed of culture”.

Our session, The New Mandate for Insights in Today’s Advertising Landscape, brings together leaders from both the research and the client-side to unpack how the insights function can evolve and play a pivotal role in enabling the organization to navigate this fragmentation with confidence. Lisa Zielinski, SVP at Ipsos Creative Excellence, will unveil brand new data from a landmark study conducted among marketing, insights, and agency professionals about these challenges and where advertising and measurement is heading. Terah Weese, Director of Sweet Snacking Insights & Analytics at Kellanova will offer a candid, real-world perspective on how these challenges manifest within a major advertiser.

And be on the lookout for an invite to our exclusive Ipsos After Hours cocktail event!

For more event details, please visit the Insights Association website.