Creating Government Efficiencies Through Good UX of Citizen Services

With all of the emphasis on finding efficiencies in government, it is critical to not overlook the gains that can be made by improving the User Experience (UX) for citizens needing to access government services digitally. Bad UX can result in confusing and frustrating experiences, user errors in reporting information, rejected submissions and ultimately, anger and a lack of trust for government agencies. Lessons learned from the private sector prove that every dollar invested in improving UX returns $100 in benefits. Imagine what a 100 to 1 investment would return in terms of optimized government efficiency!

Revisit our recorded webinar as Kelly Bell, SVP of Public Sector at Ipsos North America, and Peter Mackey, EVP Ipsos UX and Human Factors, team up to share how to improve the digital experiences for ALL citizens interacting with government services. Hear more about:

1. The importance of good user experience- why you should care
2. The 5 factors that drive a positive User Experience- derived from our proprietary Framework, The UX Score
3. Why and how and to make digital experiences accessible to people with disabilities

This session is part of our Know the New America Public Sector Webinar Series. Each session will feature dynamic discussions with industry leaders and Ipsos experts exploring the challenges and opportunities unique to government, not-for-profit organizations, private sector firms, and academic institutions. Don’t miss our next topic!