EPHMRA: Human Factors for Devices & Drugs

In the evolving world of medical devices and combination products, understanding and applying Human Factors (HF) is not just a regulatory hurdle—it's a strategic key to commercial success. As regulatory expectations evolve and new technologies emerge across markets, how can you ensure your HF strategy is not only compliant but also a source of competitive advantage?

Ipsos is delighted to join EPHMRA for a 45-minute webinar discussion that will move beyond the basics to explore the application of HF research today. We will ground the discussion in real-world case studies and highlight trends in the industry.

This session is ideal for professionals in the pharmaceutical, MedTech, and medical device industries, particularly those in roles related to Regulatory Affairs, R&D, Product Management, Marketing, and Device Engineering who are involved in the product development lifecycle. Don’t miss out!

Please register here.

Expect to hear more about: 
- Strategic business cases for HF beyond simple regulatory compliance.
- Practical insights from real-world case studies on how to integrate HF throughout the product lifecycle.
- Emerging trends and innovative research methodologies.
- The importance of global and cultural considerations in developing devices for diverse user groups.

Speakers:

• Marissa Vallette, Ph.D., Vice President, User Experience and Human Factors,
• Ipsos Tom Snell, Associate Director, User Experience, Ipsos
• Dr. Michael Renz, Ipsos - Lead Medical Devices & Diagnostics Germany & Member EPHMRA Devices & Diagnostics Committee