[WEBINAR] KEYS: The Year in Review

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

In our final KEYS webinar of 2025, we look back at the last 12 months through the rear-view mirror. Our tour features:

• What it means to be an ‘American’ brand. The story of how consumers relate to American brands these days has lessons for all of us, whether based in the U.S. or not.
• The public opinion balance sheet. It’s been a year when optimism was often hard to find, accompanied by an all-pervasive sense of nostalgia.
• From novelty to reality. This was the year we put artificial intelligence to work. Just where do we net out, when it comes to both the ‘wonder’ and the ‘worry’ of AI?
• Innovations in China. A look at the latest consumer trends, from accelerating EV adoption to new – and sometimes traditional – ways people are spending their leisure time.

Along the way we also reflect on what the events of 2025 tell us about society and markets around the world, as we look ahead to what lies in store in 2026.

Don't miss out - revisit the recording here.

Be sure to also check out our detailed Year in Review analysis.