[WEBINAR] KEYS: The Middle Class in Crisis?

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

In recent years, the middle class has been squeezed by unprecedented challenges, from pandemics and climate change to a cost-of-living crisis and geopolitical tensions. Join us on November 13 as we delve into these issues and explore the evolving definition of the middle class across different cultures and economies.

During this webinar, we will unveil new insights, highlighting the struggles faced by the middle class during what we've termed the "Uneasy Decade". This session will provide thought-provoking perspectives on topics like job security, housing, and the aspirations we hold for our children. We’ll also share findings from our new research, offering on-the-ground perspectives from the U.S., Mexico, and the UK. Discover what terms like "freedom", "familismo", and "understatedness" mean within different cultural contexts.

Don't miss this opportunity to gain a deeper understanding of the current dynamics shaping the middle class globally. Register today!