[WEBINAR] KEYS – Rethinking Generations

Join Ipsos for its complimentary KEYS webinar series dedicated to helping brands and organizations better understand the dynamics of today as they prepare for tomorrow.

Each session features new perspectives, based on real-life experiences and insights grounded in research. Did you miss a previous installment? Click here to access our on demand archives. 

Generational labels can feel like an ever-present backdrop in today's marketing and business world. The temptation to use brushstrokes to describe wide cohorts of people remains strong, and the headlines they generate attract our attention.  
 

When done properly, generational analysis can be a great tool for understanding how change happens in societies - and identifying new opportunities. But too much generational analysis these days remains grounded in stereotypes and cultural baggage, with too little of it supported by evidence.

At our next KEYS webinar, we'll share findings from the new Ipsos Generations Report. Join us for a deep dive into: 

• The Hows and Whys of Generational Analysis: Too often, real change is obscured by a myriad of factors. We set out some building blocks to help us to think about generations in a practical – and pragmatic - way.
• No Group is a Monolith: We’ve been unpacking some of the received wisdom to explore how outlooks – and experiences – can differ according to gender, education, background and nationality.
• Generation X: The quietly powerful generation: Shaped by the societal and cultural context of their youth in the 1980s and 1990s, today’s 46-59-year-olds now hold significant power when it comes to leadership roles in politics, business and family life. Are we giving them enough attention?

Click here to register today!