THE QUIRK’S EVENT

10 March 2026

- 11 March 2026

Dallas, TX

The Quirk's Event is a valuable collection of sessions and networking opportunities with leaders in the insights field – and that’s why Ipsos will be back in 2026! Be on the lookout for us in:

Dallas | March 10-11, 2026

The Quirk’s Event – Dallas offers a more focused, close-knit environment than the other locations, giving attendees more time for meaningful, real conversations. If you're attending The Quirk's Event in Dallas, then be sure to join us to hear more about:

Resilient Insights: Leading Research Teams Through Change and Constraint | March 10 | 9am | Room 3

Change is constant but strong insight leadership can turn constraint into clarity. In this panel discussion, Lisa Gudding, Strategic Growth President, Ipsos U.S. is joined by Christopher Wardlaw, Global Market Research, Fossil Group, Brodie Dunn, Strategic Insights Director for Pepsi-Frito Lay, and Heiko Schafer, Kimberly-Clark's Global Head of Insights Excellence, to share how they are guiding teams through evolving priorities while maintaining quality, momentum and business impact. Expect practical perspectives on leading with confidence, making smart trade-offs and positioning insights as a strategic asset.

How HI+AI, GEO, and Synthetic Data Rewrite the Rules of Brand Growth | March 11 | 9am | Room 3

In a world where AI assistants shape brand perception long before a human interaction, this session will unpack how to win in the new environment of generative engines and synthetic data without losing sight of real people. Using fresh Ipsos evidence and cases, it will show how to blend Human Intelligence (HI) and Artificial Intelligence (AI) to understand what people ask, what answers they receive, and how empathy-powered creativity converts that journey into trust, closeness, and spend. Join Ipsos’ Manny Flores to hear the latest in effective brand growth strategies.

From insights to impact: Scaling research into strategic business advantage | March 11 | 3pm | Room 3

Insights teams are under increasing pressure to do more than deliver reports – they’re expected to drive measurable business growth. During this practical, leadership-focused session moderated by Ipsos’ Lisa Gudding, we will explore how research and insights professionals can embed their work across the enterprise, influence high-level decisions and clearly demonstrate strategic value.

Panelists: