Ipsos’ advertising insight and strategy research solution that helps brands move beyond instinct and understand whether their strategic direction is right for their audience, before entering creative development.
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If your brand is struggling with the strategy in your creative briefs or dealing with the dreaded re-brief, you’re not alone.
We'll examine consumer sentiment and future outlook, unpack evolving U.S.-Canada tensions amid economic policy announcements and tariff threats, and look at how shopping behaviors are changing as consumers balance value, confidence, and spending priorities.
This workshop is designed for professionals in: Ad Operations, Business Operations, Marketing & Brand, Investment, Media Buying/Planning, and Measurement & Analytics.