The recent influx of advanced technology in automotive is transforming the industry. Innovative features are evolving our cars into smarter, integrated machines that improve the comfort, convenience, and safety of our lives.
Listen in as Ipsos’ Automotive & Mobility experts share new research insights from our 2023 Navigator syndicated program focused on Driving Technology. Together they explore consumer understanding and desire for this future-focused tech, including:
- Full Autonomous Mode
- Semi-Autonomous Mode
- Adaptive Cruise Control
- Night/All Weather Vision
- Over-The-Air Updates
- Biometric Authentication
Don’t miss out on Ipsos analysis regarding which features are desired, and which don’t pique new car buyer’s interest. Plus, an update on how consumers view autonomous driving and how autonomous ride hailing may be the stepping-stone the industry needs to progress the technology.