ARF AUDIENCExSCIENCE 2026

Join Ipsos at ARF’s annual AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement. This year, the focus will be on the rapidly changing intersection of AI, marketing, media, and consumer insights. As AI shifts research workflows, alters measurement systems, and changes consumer behavior, industry leaders will share new insights on how audience measurement is adapting to rapid change.

For event and registration details, please visit the ARF website.

Ad Sales 2.0: From Eyeballs to Authenticity | ARF CultureConnect Podcast Live Recording | March 18 | Attendance by invitation only

Episode 48 records live at ARF Audience & Science, dissecting the evolution of the advertising sales terrain. The discussion explores why the traditional chase for impressions is being replaced by the power of cultural capital with industry executives leading the way. To join the live audience, registered conference attendees can reach to [email protected] for an invitation.

The Z Factor: A New Blueprint for Audience Science | March 18 | 2:10 – 2:30pm | Diverse Audience Strategy Concurrent Breakout Session

Championing insights from the November 2025 CultureConnect episode, The Z Factor: How Gen Z is Upending Everything, Ipsos' Janelle James will explore five insights on how these digital-native lead users are redefining trust and reshaping everything from AI to advertising, and even advocacy. 

Decoding the Creators Mindset – Powering Partnerships that Perform | March 19 | 1:40pm – 2pm | Creator Marketing Breakout Session

During this session, we will discuss what Creators expect from brands, platforms, and followers for better partnerships. Speakers:

• Megan de Leon – VP, Market Strategy & Understanding, Ipsos
• Ryan Huff – Global Research & Insights, Snapchat