ARF AUDIENCExSCIENCE 2026

Join Ipsos at ARF’s annual AUDIENCExSCIENCE conference for a showcase of the most urgent challenges and recent breakthroughs in audience measurement. This year, the focus will be on the rapidly changing intersection of AI, marketing, media, and consumer insights. As AI shifts research workflows, alters measurement systems, and changes consumer behavior, industry leaders will share new insights on how audience measurement is adapting to rapid change.

For event and registration details, please visit the ARF website.

Decoding the Creators Mindset – Powering Partnerships that Perform
March 19 | 1:40pm – 2pm | Creator Marketing Breakout Session

During this session, we will discuss what Creators expect from brands, platforms, and followers for better partnerships.

Speakers:

• Megan de Leon – VP, Market Strategy & Understanding, Ipsos
• Ryan Huff – Global Research & Insights, Snapchat