Insights Hub

All content

• 

  Society Publication

  How Ipsos gives businesses an AI advantage

  As the AI boom expands, it’s evident that technology has the potential to fundamentally change how brands, organizations and institutions operate.

  10.06.25
• 

  Society Events replay

  FQ LOUNGE @ Advertising Week

  Join Ipsos in the FQ Lounge™ @ Advertising Week. Our experts will join dynamic panel discussions featuring some of the business world’s most creative minds and conscious leaders who are rewriting the rules, challenging the status quo, and changing the equation for everyone.

  10.06.25
• 

  Polling Survey

  Where Americans stand on crime in cities

  Below are five charts on concern with crime, perceived levels of crime, and attitudes towards recent National Guard deployments in American cities

  10.03.25
• 

  Foresight Survey

  The future indulgence economy: Where luxury meets vice

  As the luxury and vice markets collide, Americans are redefining indulgence from seven-figure weddings to prediction markets to sex. Exclusive data and analysis show which brands will win.

  10.03.25
• 

  Foresight Publication

  Beyond luxury: The new rules of indulgence for leaders

  How wealth, wellness and morality shifts blur the lines between luxury and vice for American consumers and brands.

  10.03.25

• Insights To Activate

  Insights To Activate is putting the latest Ipsos data and insights into context for leaders in business, politics and beyond on a weekly basis.

  Subscribe

• 

  Foresight Publication

  Shifts: How everyday indulgence will reshape our living standards

  Ipsos Strategy3’s Djamila Oumarou considers how the relationship between innovation and indulgence could evolve for tomorrow’s shoppers.

  10.03.25
• 

  Foresight Publication

  Why tomorrow’s luxury winners will prioritize human experiences

  Luxury is facing an identity crisis as Gen Z upends traditional expectations and definitions. Luxury expert David Klingbeil discusses how craft and storytelling can recapture tomorrow’s shoppers.

  10.03.25
• 

  Foresight Publication

  Why Gen Z’s indulgence attitudes won’t stay the same

  Ipsos’ Jesse Peretz explains why brands can’t afford to make assumptions about high earning Gen Zers and how they spend.

  10.03.25
• 

  Foresight Publication

  What luxury events reveal about consumers’ premium experience spending

  Ultra-luxury event designer Sojourner Judson explains how changing expectations around upscale social events are shaping how mainstream Americans understand indulgence.

  10.03.25
• 

  Foresight Publication

  Why growth audiences will help brands win in a cooling market

  Business can grow faster if they form authentic connections with growth audiences. But to successfully engage them, brands need nuanced and accurate insights, says Ipsos’ Janelle James.

  10.03.25
• 

  Foresight Publication

  Why flexible, experience-driven luxury will reshape premium beverages

  Maggie Frerejean-Taittinger, co-founder of the nonalcoholic sparkling wine French Bloom, explains how the wellness trend is driving demand for flexible drinking choices for upscale social gatherings.

  10.03.25