Image of woman wearing a mask
Image of woman wearing a mask

Seven years in, few see COVID as a threat

Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally, according to the Ipsos Consumer Tracker

The Ipsos Consumer Tracker, fielded on Ipsos' Omnibus platform, asks Americans questions about culture, the economy and the forces that shape our lives. Here's one thing we learned this week.

Chart showing how Americans have changed the way they think about COVID


Why we asked: Seven years ago, we began what was then the Coronavirus Tracker. While it has morphed with the times to be more about general consumer sentiment, attitudes and behaviors, we like to mark the passage of time by returning to some of the questions from wave one (this is wave 140, for those keeping score.) This is actually question 1 in our cumulative numbering system, which will soon pass 700 discrete questions! 

What we found: Seven years since the start of the pandemic, only 11% of Americans view COVID-19 as a very high or high threat to themselves personally. In wave one, that was three times higher (36%). Interestingly, in wave one, as today, there is a 9-point gap between Democrats and Republicans on “high threat.” The feeling of threat mirrored actual data, spiking into the 40% range in early 2021 when deaths attributed to the virus peaked. By two years ago, the last time we asked this, threat had dissipated and remains consistent now at about 11% (though again, that’s 7% of Republicans and 16% of Democrats). The 38% currently listing it as a “very low threat” is a new record. I’ll note that I actually know people with COVID-19 at the moment, so it’s still out there. 

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