Ipsos CASH Index

The Ipsos National Index of Consumer Attitudes and Spending by Household

Interviews for the latest polling were conducted between October 7-9, 2003 and October 21-23, 2003. The margin of error for the questions on each rolling average of two consecutive surveys totaling 2001 adults is 177 2.2%, nineteen times out of twenty.

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View Larger Version The National CASH Index is constructed twice monthly throughout the year. In addition, Ipsos constructs regional and demographic CASH Indexes four times per year (at the end of each fiscal quarter), as well as preliminary indices produced at the mid-point of each fiscal quarter). Ipsos CASH Index Surveys of consumers are conducted by Ipsos Public Affairs, the Washington, D.C.-based division of Ipsos, which is the world's second largest polling and market research organization. The Ipsos Consumer Attitudes and Spending by Household (CASH) Index polls are conducted the first and third week of every month, as part of Ipsos-Public Affairs weekly omnibus polling service. The Ipsos CASH Index, started in January 2002, is a bimonthly national survey of consumer attitudes on the current and future state of the local economy, personal financial situation and spending, saving and confidence to invest.

For more information about the Ipsos CASH Index or to receive this report on the first and third week of every month, please e-mail CASH@ipsos-na.com, or contact Brian Scanlon at 202.463.2146. For more information, please contact: Thomas Riehle President, Ipsos Public Affairs Washington, D.C. 202.463.7300 About Ipsos Public Affairs Ipsos Public Affairs is a non-partisan, objective public affairs research organization made up of Democratic and Republican campaign and political polling veterans. It was established in August 2001 in Washington, D.C., and is headed by veteran pollster Thomas Riehle, who has more than 15 years of experience as a political pollster in Washington. The division conducts strategic research initiatives for a diverse number of U.S. and international organizations. Typically, the division's studies are based on opinion research, not only public opinion, but often elite stakeholder, corporate and media opinion. Ipsos Public Affairs is a member of the Ipsos Group, a leading global survey-based market research group. About Ipsos Ipsos is a leading global survey-based market research group, with revenues of 538.5 million euros in 2002. It offers a full suite of research services, guided by industry experts and bolstered by advanced analytics and methodologies in advertising, marketing, public opinion and customer loyalty research, as well as forecasting and modeling. Member companies also offer a full line of custom, syndicated, omnibus, panel, and online research products and services. To learn more, visit: www.ipsos.com Ipsos is listed on the Euronext Paris Premier Marchй, and is part of the SBF 120 and Next Prime Indices as well as eligible to the Deferred Settlement System (SRD). Euroclear code 7329, Reuters ISOS.LN, Bloomberg IPS FP

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